Cronycle is great for information discovery, filtering, sense-making and sharing, but it also enables teams to analyze trends in their market and areas of interest. In Cronycle, you can aggregate content from many sources, including Cronycle Topics, into feeds. Then, apply filters to filter out the noise and monitor specific information. Feeds also provide a vital stats to help you spot and analyze trends, mainly influencer shares and content count. This content engagement analysis leverages our expertise network technology.
Analyze trends at the feed level
We’ve done a recent set of updates to the feeds, building up on the earlier export data (still available to Pro and Enterprise users). We’ve added graphs with stats within the feed itself, with a time filter to change the scope:
This graph is particularly useful for analyzing trends for your topics of interest. You can see how the number of influencer shares has gone up or down over time, and how that compares to the daily item count. You can also see patterns such as weekend and holiday dips, or higher volume during important events.
To access this view, simply click on “Feed stats” to the right side of your feeds:
Email, save and analyze the stats
Like before, you can analyze content engagement trends for your topics of interest in your favorite table tool thanks to the CSV file in the feed export. The CSV file format is a standard text file format that all table tools (like Excel, Google Sheet, Airtable, etc.) can import and parse data from.
When you export a feed, you receive an email with two CSV files to download:
- The content of the feed. This now includes the amount of influencer shares per content, so you can sort and filter at the level of individual pieces. This is helpful in many ways, for example in reviewing content engagement and identifying the most shared items.
- The analytics (or stats) for the feed. This second table shows how many items and cumulative influencer shares occur each day, so you can analyze trends. This is the same data as on the feed stats shown above.
The graph above uses this data from a user feed on Covid-19 in 2020 (based on well-established Topics such as epidemiology and global health).
How to export your feeds to further analyze trends
First, apply the filters you want for your analysis such as time period, specific search terms or content types. With each change you make, the number of items in the feed is updated. These are the items that will get exported. The export is currently limited to a maximum of 20,000 items, so you may need to apply additional filters until the total items falls below that number. You can export several months one-by-one as an alternative. Remember that feeds go back 6 months at the most.
Once the number of items shown in the feed is below 20,000, click on “Export” to the right of the item count.
Next, select the CSV format, and either headlines (recommended) or full content (slower). Click on export, and you’ll receive an email with the two links described above. Download the content or analytics, and you’re on to way to analyzing trends.