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How to collect competitive intelligence
This post about collecting competitive intelligence (CI) is the second in a series of tutorials describing how to conduct competitive intelligence to gain in efficiency
Here it is – Cronycle’s wrap up of interesting and insightful posts for market and competitive intelligence professionals, product and content marketers, sales and sales
How to monitor sources of competitive intelligence
Welcome to this tutorial on sources of competitive intelligence. For many organizations, the main challenge with competitive intelligence (CI) sounds simple – how to get
The benefits of content mining for product marketing managers
Product marketing managers (PMMs) have crucial but complex responsibilities that, according to those surveyed for the State of Product Marketing Report 2021 from the Product
Welcome back to the weekly wrap-up of content useful for market intelligence, product marketing, competitive intelligence, content marketing, sales enablement teams, and others in GTM!
Best practices for creating a secondary source strategy that works
We can discuss the importance of a secondary source strategy, use cases for it, and even mistakes that people make when using secondary sources –
Influencers, B2B, and Full Funnel Marketing – This is the weekly wrap up for May 9, 2022
Welcome back to our favorite reason for Mondays – the weekly wrap-up from Cronycle! Influencer marketing was a hot topic this week, as was B2B
5 common mistakes when creating a secondary source strategy
We’ve already discussed the fact that a secondary source strategy is essential for a multitude of different roles and reasons across organizations. We’ve also touched
It’s Monday, and that means that it’s time for the weekly wrap-up! Using Cronycle, we’ve uncovered content that M&CI and GTM teams will find useful
It’s that time of the week again! Below you’ll find a collection of recent articles on topics of interest to market & competitive intelligence teams,
Secondary source strategies: use cases for M&CI and GTM teams
Finding and mining secondary sources for insights is a task that belongs to multiple organizational groups. Not only does the activity span teams, but the
Cross-GTM alignment, job changes, and collaboration – Cronycle’s weekly wrap up for April 18, 2022
Here it is! Your weekly roundup of market & competitive insights discovered using the Cronycle app. It’s hard to believe we’re already in the second
The benefits of an inclusive source strategy
As we continue to talk about the importance of having a source strategy, one thing should be clear – a restrictive source pool leads to
MQLs, messaging, and the changing face of events – This is the weekly wrap up for April 12, 2022
Welcome back to our favorite reason for Mondays – the weekly wrap-up from Cronycle! This week gives us all a chance to explore the relationship
Why your source strategy is so important
There are a variety of corporate disciplines – including competitive intelligence, M&A analysts, product marketing, and other go-to-market (GTM) groups – that rely on secondary
Here it is – Cronycle’s wrap-up of interesting and insightful posts for market and competitive intelligence professionals, product and content marketers, sales and sales enablement
We’re back with another week of discovered content that you don’t want to miss. Content producers have hit their stride, so there is a ton
The steps to overcoming market & competitive intelligence acceleration
Recognizing the need and embracing the importance of competitive intelligence (CI) and getting organizational buy-in is only part of the challenge. Even if you’ve mastered
Speed-to-Lead, what is CX, and CMO storytellers – This is the weekly wrap up for March 21, 2022
Welcome back to the best part of Mondays – the weekly wrap-up from Cronycle! This week offers a mix of product marketing, content marketing, sales
How to annotate articles and PDFs
In our quest to make it easier for professionals and teams to make sense of information and curate intelligence from an over-abundance of content, we have constantly
Similar intent, different focus: The how and why of product & marketing personas
Following a conversation on the practice of informing personas, Dawn and Valérie wanted to share what role secondary research can play in it across product
Welcome back to the weekly wrap-up of content for market intelligence, product marketing, competitive intelligence, content marketing, sales enablement, and more! All of the content
Intelligence newsletters made simple, by Cronycle
In this post, we’ll look at intelligence newsletters made simple. In an age of exponential content production and social sharing; collecting, analyzing and sharing valuable
Advantages of clear & forward-looking market and competitive intelligence
They sound like straightforward concepts. Market intelligence – information about what’s going on in the market. Competitive intelligence – information about what your competitors are
It’s that time of the week again! Below you’ll find a collection of articles, discovered and curated over the last week thanks to the Cronycle
Your weekly list of market & competitive insights discovered using the Cronycle app has arrived! As we head into March, we’re seeing an uptick in
8 common mistakes in market intelligence and competitive intelligence research
Market intelligence, and its counterpart competitive intelligence, are disciplines that span an organization and whose activities are critical for the work of go-to-market teams. It’s
