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Why you should be careful about monitoring competitors
Competitive research, analysis, and intelligence are all crucial elements of an organization’s strategic decisions and direction. Understanding who your competitors are, what they are doing,
What is competitive marketing intelligence?
We are shaped by our environment. That’s true whether we’re talking about individuals or organizations. Companies start by developing a product or service that fills
Best practices for creating a secondary source strategy that works
We can discuss the importance of a secondary source strategy, use cases for it, and even mistakes that people make when using secondary sources –
5 common mistakes when creating a secondary source strategy
We’ve already discussed the fact that a secondary source strategy is essential for a multitude of different roles and reasons across organizations. We’ve also touched
Secondary source strategies: use cases for M&CI and GTM teams
Finding and mining secondary sources for insights is a task that belongs to multiple organizational groups. Not only does the activity span teams, but the
The benefits of an inclusive source strategy
As we continue to talk about the importance of having a source strategy, one thing should be clear – a restrictive source pool leads to
Why your source strategy is so important
There are a variety of corporate disciplines – including competitive intelligence, M&A analysts, product marketing, and other go-to-market (GTM) groups – that rely on secondary
The steps to overcoming market & competitive intelligence acceleration
Recognizing the need and embracing the importance of competitive intelligence (CI) and getting organizational buy-in is only part of the challenge. Even if you’ve mastered
Advantages of clear & forward-looking market and competitive intelligence
They sound like straightforward concepts. Market intelligence – information about what’s going on in the market. Competitive intelligence – information about what your competitors are
8 common mistakes in market intelligence and competitive intelligence research
Market intelligence, and its counterpart competitive intelligence, are disciplines that span an organization and whose activities are critical for the work of go-to-market teams. It’s
The value of accelerating secondary research for market & competitive intelligence
In very few companies are market and competitive intelligence relegated to a single department. Gathering information about your industry, customers, and competitors, analyzing it, and
5 Key actions to improve your company’s use of competitive and market intelligence
Whether your organization has a team dedicated to gathering, analyzing and sharing competitive and market intelligence (C&MI) or not, the reality is that a wide
Amidst the growing noise and saturation in the marketplace, it’s becoming increasingly difficult for businesses to stand out. Trusted, relevant intelligence can be difficult to
Empower Your Sales Enablement Content Strategy
Knowledge professionals are inundated with a higher volume, velocity, and variety of content than ever before, and this is especially true for professionals in market
