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Search competitive battlecards and other updates
Our recent product update makes our enterprise search solution even more powerful and well suited to search competitive battlecards. Indeed, sales organizations are among the
As the business world becomes more competitive, it is essential for companies to stay ahead of the curve when it comes to market and competitive
Building a Sales Battlecard that Better Enables Sales Performance
A sales battlecard can be a powerful sales enablement tool to improve predictable sales outcomes and growth in an organization. However, garnering adoption and proving
Why you should be careful about monitoring competitors
Competitive research, analysis, and intelligence are all crucial elements of an organization’s strategic decisions and direction. Understanding who your competitors are, what they are doing,
What is competitive marketing intelligence and how is it different from competitive intelligence?
We are shaped by our environment. That’s true whether we’re talking about individuals or organizations. Companies start by developing a product or service that fills
Best practices for creating a secondary source strategy that works
We can discuss the importance of a secondary source strategy, use cases for it, and even mistakes that people make when using secondary sources –
5 common mistakes when creating a secondary source strategy
We’ve already discussed the fact that a secondary source strategy is essential for a multitude of different roles and reasons across organizations. We’ve also touched
Secondary source strategies: use cases for M&CI and GTM teams
Finding and mining secondary sources for insights is a task that belongs to multiple organizational groups. Not only does the activity span teams, but the
The benefits of an inclusive source strategy
As we continue to talk about the importance of having a source strategy, one thing should be clear – a restrictive source pool leads to
Secondary research sourcing strategies for Go-To-Market and Competitive Intelligence
There are a variety of corporate disciplines – including competitive intelligence, M&A analysts, product marketing, and other go-to-market (GTM) groups – that rely on secondary
The steps to overcoming market & competitive intelligence acceleration
Recognizing the need and embracing the importance of competitive intelligence (CI) and getting organizational buy-in is only part of the challenge. Even if you’ve mastered
Advantages of clear & forward-looking market and competitive intelligence
They sound like straightforward concepts. Market intelligence – information about what’s going on in the market. Competitive intelligence – information about what your competitors are
8 common mistakes in market intelligence and competitive intelligence research
Market intelligence, and its counterpart competitive intelligence, are disciplines that span an organization and whose activities are critical for the work of go-to-market teams. It’s
The value of accelerating secondary research for market & competitive intelligence
In very few companies are market and competitive intelligence relegated to a single department. Gathering information about your industry, customers, and competitors, analyzing it, and
5 Key actions to improve your company’s use of competitive and market intelligence
Whether your organization has a team dedicated to gathering, analyzing and sharing competitive and market intelligence (C&MI) or not, the reality is that a wide
Amidst the growing noise and saturation in the marketplace, it’s becoming increasingly difficult for businesses to stand out. Trusted, relevant intelligence can be difficult to
Empower your sales teams with a sales enablement content strategy and up-to-date content marketing
Knowledge professionals are inundated with a higher volume, velocity, and variety of content than ever before, and this is especially true for professionals in market
