Cronycle Topics & Influencer Communities

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Cronycle is an information workflow application powered by Right Relevance (subsidiary of Cronycle), which is a topical information search and relevance platform.

Topics and Influencers (per topic) form the backbone of the search and relevance technology.

  1. Topics (over 50 thousand) including metadata like related topics & semantics like synonyms, acronyms.
  2. Topical influencers (over 2.5M) with score and rank.

Topics are identified by algorithmically mining over 10M unstructured documents on the web and leveraging Wikipedia and Right Relevance topical graph neighborhood techniques. Relationships and semantics are derived from this process with manual corrections and injections for the last mile.

Topical Influencers mining is fully algorithmic and primarily graph based. The methodology leverages ML, semantic analysis and NLP on unstructured data at scale and involves a 2-level proprietary people rank (custom page rank for social graphs):

Stage 1. Global PR to reduce a ~300M nodes graph to ~6M (for now) globally ranked influencers. This is a first level reduction and we don’t expose the scores. It doesn’t have topical context.

Stage 2. Graph partitioning of the ~6M connected nodes from stage 1 across our ~50K structured topic space using unstructured data assigned to each node. This leads to ~50K per topic sub-graphs, where a secondary PR is applied to determine the topic score for each node in each topical sub-graph. This secondary PR score is normalized to calculate the Right Relevance topic score and rank influencers for every structured topic in our platform. 

Our custom PR algorithm is derived from google pagerank but is specialized for social graphs (instead of links/webpages) with many important differences applicable to social networks.

The RightRelevance score of an expert/influencer for a TOPIC represents the authority within the topical community say for e.g. ‘machine learning’ of that influencer. This measure of influence per topic is termed as ‘topical influence’ and the topical communities formed are termed as “Tribes“.

Once we have the scored and ranked influencers’ community for a particular topic (e.g. machine learning, behavioral science, big data, emergency medicine, oil and gas, angularjs,  social media marketing etc.) we mine the web for content. The numeric influence from topics and influencers is inductively applied to this content for measuring relevance and forms a critical part of the search. We download ~600K articles daily from ~2M websites every month. Topical content and information are available in the form of articles, videos and conversations.

Points to note:

  • We dampen followers count, tweet count etc. noisy signals and lay much more focus on the topical network itself.
  • Each influencer can be part of multiple topical sub-graphs aka communities and have a different score, and rank, within each. This is exposed in our apps via scored tags.
  • Other, non structured, topics work via free-form search but the relevance may not be of the same quality. This can be seen by the score ’10’, which, probably poorly done, means we didn’t find a community for the topic.

Both topics and influencer graphs are mined and built algorithmically at scale with ever-increasing quality after every iteration.

Event: mastering information in a Trump Twittersphere

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We are hosting an event at the Century Club (61-63 Shaftesbury Ave, London) to discuss how Twitter is gaining importance in financial markets.  We will show you how hedge fund managers and analyst are using Cronycle (www.cronycle.com) and RightRelevance (https://www.rightrelevance.com/search/articles?query=crude%20oil – on crude oil for example) to keep ahead.

Please RSVP at [email protected]

We look forward to seeing you there.

Date:  9 July, 2018

Tine:  6pm onwards

Venue:  Century Club, 61-63 Shaftesbury Avenue

 

 

Publishing with Buffer

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We’re very excited about this new partnership integration which we have launched today with Buffer. For those of you know who don’t know Buffer is a social media management platform trusted by 6M+ people worldwide. We listened to our customers feedback about having scheduling content feature built in, but we thought we should link up with experts in their fields. Buffer was also the favourite choice amongst our customers so we didn’t need to look elsewhere.

By publishing and scheduling your content through Buffer, you are able to to do to so on the following social platforms:

  • Twitter
  • Facebook (Profile/ page/ group)
  • Linkedin (Profile/ page)
  • Instagram
  • Pinterest
  • G+ (Profile/ page)

Another speciality of Buffer which is close to our heart and values is, Buffer will only let you publish new content which you know absolutely what our mission as a platform by cutting through the noise and improving the way organisations discover, manage and distribute information and analysis. 

To get discovering, you can find this new feature within your board Publishing settings – Once you have connected your Buffer account, then you can easily manage what you would like to publish, whether it be articles, story arcs or editor approved only. The content will then be automatically added to your queue within Buffer and you can schedule as you normally would.

Feature_Buffer

Please note the feature mentioned above are only available with our Pro plan – to find out more about the pricing packages you can see further information here. In addition, your queued content may vary depending on which Buffer account you have.

 

The Death of Klout is not the end for Influencer Models

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Amongst the General Data Protection Regulation’s (GDPR) first casualties, Klout stands out for the lack of sorrow at its demise. The premise was simple enough: distilling users presence across multiple social media platforms to give a single score. The (almost always) two digit number bears an eerie resemblance to the rather vague and sensationalist descriptions of China’s social credit scheme, Sesame Credit – albeit several years ahead of the Communist Party’s alleged plans.

The premise was flawed for several reasons. For one, there were concerns about the ethics of an opaque system for measuring social media influence, not least one boiling users’ influence down to a couple of numbers. Secondly, and perhaps more pressingly, Klout’s model was (for want of a better word), useless. Rather than showing anything meaningful about social media influencers, it did little more than aggregate scores (often woefully poorly). When a social media score did little more than  Even worse were its descriptions of influencers areas of specialism: as The Drum pointed out, Klout’s view of Pope Francis portrayed him as both an expert theologian and a leader on Marxism, warfare, and Miss Universe. Such profiles did not fill the world of marketing and PR with great hope for Klout, which is winding down on May 25th (the same day as GDPR).

Whilst the regulations undoubtedly played a role in the downfall of Klout (a service which almost certainly didn’t play by regulations in terms of data collection and processing), its failure to make a meaningful service was almost certainly at its core. That’s not to say that studying influencers is worthless for marketers, journalists, and communication professionals – just that smarter ways of studying influence are necessary.

One of these comes from Cronycle’s service. In addition to using Twitter data and network analysis to produce our Insight Reports. Cronycle keeps tabs on influencers across multiple topics through our Right Relevance platform across dozens of topics. Rather than giving users a single score, they receive scores for individual topics and sub-topics – this more granular approach is more valuable since it allows users to narrow down on the specific expert or influencer they want. It also builds up links with related influencers, creating networks which reflect underlying similarities and ties.

An image of top influencers on the topic of GDPR. The sliders on the right allow for users to narrow down on the group they are particularly interested in.

The service extends beyond Klout’s focus on numbers, though. At the broader end of the scale, Croncyle’s service gives a dashboard allowing you to search through topics, compare trending hashtags, look at the top influencers and domains, and see related topics.

The Cronycle Influencer and Topic dashboard for AI

Cronycle users can also search through articles by top influencers on their areas of speciality (as well as through related topics), giving both the tweets by the influencers and their articles. Domain searches are another feature, giving a list of top topics and top influencers for specific sites.

The final aspect is Topic Intel, which allows users to compare a single subject across time – an equally important comparison to that between different subjects.

Topic intel for AI and Machine Learning

Users can easily find how the top spots have changed – or not – for their subjects, as sorted by retweets or mentions (all Twitter activity).

Klout may be dying, but the influencer model is by no means moribund. Holistic approaches, like Cronycle’s, build on Klout’s work of showing influence through a numeric system but seriously ramping up the extra information required to make that useful.

Story arc and publishing

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We mentioned a couple of weeks ago on our blog about our Daily Digest feature rollout that we are introducing new features to help our clients with their enhanced curation needs. This release is packed full of three new features:

1. Adding summary to articles

This is an evolution of a feature that we had. Before you were able to add comments to articles, now you have the ability to add an intro summary to the article of up to 1,000 characters (screenshot below as an example). You will also notice a few other tweaks including up and downvoting change of icons, plus engagement scoring of articles symbolized by ∑.

 

2.  Ability to group articles and create a Story arc

Story arc (defined by Dictionary.com) The principal plot of an ongoing storyline in the episodes of a narrative; thecontinuous progression or line of development in a story

To us, a story arc is a way of grouping together articles/content which create their own theme or story. You can add summary descriptions to these arcs and have several arcs within the same board. We wanted to ensure you as a user, have a more enhanced and customizable experience with the content you have curated and selected. You can easily add to an existing arc or create several new arcs within the same board. In addition, if you want to remove an arc, you can simply delete it and the articles will remain as before on your board.

 

 

3. Publishing modes

Now for the publishing part of the feature – Once you have your story, we developed several different ways for you to get your voice heard:

a) Editor approved publishing mode

You may be working in a team whether it be with a Manager or as collaborators, where other people will have input as to what content you use or publish. This easy way with “editor approval” means the nominated person can approve the content with the tick boxes, which means you can publish the content only, which has been approved.

b) Content-type publishing mode

A different way of thinking about the content you are publishing, you can choose to publish editor approved only or from (and not limited to one) story arcs, articles, uploaded files. This applies for both the purposes of a curated channel and of a curated source.

c) Publishing a Board as a public feed

You may have a company newsletter or professional blog where you would like to have a stream of content for your audience to read. You can share this link wherever you like for external accesses. Articles only will be visible. The same applies, where you can allow your board to be visible to your organisation/ team as a feed, therefore, people will not have edit writes to change anything on your board but have “viewing” rights as such.

Please note some of these features mentioned above are only available with our Pro plan – to find out more about the pricing packages you can see further information here.

GDPR – Just one month to go

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The General Data Protection Regulation (GDPR), the Europe-wide change to data protection, comes into effect on May 25th. Companies around the world who deal with European citizens’ data will be affected – we’ve already seen tech giants like Facebook and Google scrambling to save their business models, knowing that the fines which can be levied against them through GDPR are too big to ignore. But GDPR isn’t just about penalising the big players who have run roughshod over customers for years: small organisations will also have to become compliant.

Judging by the conversation which Cronycle monitors on Twitter, what being compliant means is still a subject many companies are struggling to work out. GDPR extends a lot of existing data protection regulations, giving provisions for consumers such as asking for their data in a portable format, limiting data hoarding, and attempting to ensure that both data controllers and data processors are kept in check. And we’re still yet to see all the national laws which will come into effect alongside GDPR, adding new levels of restrictions on data processing and handling.

If any of that sounds confusing, Cronycle has you covered. We’ve been monitoring the leaders and trends in the GDPR conversation for the past five months in our Insight Reports: with these, you can find out exactly what people are discussing when it comes to GDPR, and who it’s worth following for advice on the implications. We’ve recently added a new section, top articles, which covers the top 10 most influential GDPR articles for each month – these include news stories on big companies which are falling foul of data protection laws as well as guides and tips on how to stay compliant and on how to make the most of GDPR. We also ran a blog at the start of the year featuring five of the best guides on how to tackle compliance.

We also launched our GDPR Slack channel in February. Subscribers get key content, including both Insight reports and content from the top influencer identified by Cronycle’s algorithm. The channel is highly modular, so you can add on other topics of interest to keep abreast of developments in these areas. Finally, we’re hoping that the Slack channel will act as a community hub, so users can invite colleagues and friends to the channel.

Stronger regulations like the GDPR are key to ensuring that the sort of abuses which Facebook has been found guilty of come to an end – but implementation has to be balanced with a recognition of the risk to small businesses. Stay up to date with all the key points with Cronycle’s coverage.

Daily Digest

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I introduce to you, Cronycle Daily Digest.

Our daily digest may not seem like something revolutionary and new to you, however, this is the start of things to come with new features for us. Previously to this, our Curation team had been pinning articles every day for us to send our daily newsletters, which means although the articles were of interest, they were not dedicated to your subject matter.

DailyDigest

We have worked through and found, what we like to think to be, the perfect combination. Your daily digest will arrive in your inbox around late lunch time (GMT) and will contain the top reads scanned from your feeds that you have within Cronycle. You will receive a daily digest, every working day, so that’s Monday to Friday. We are still working on further customization for the newsletter so please do provide us with any feedback and thoughts you have.

For now, if you choose to opt out of receiving the daily digest or are on a business account and would like to opt in to receive these – you can do so from your profile account settings – “Cronycle Daily Digest“.

Cronycle_AccountSettings

Not to worry, we haven’t made everything machine learning, as we still keeping our weekly Curators Club email, we have just changed the day we send it out, so now you will receive it on a Sunday and renamed it to “Sunday’s best” – little afternoon read with a cup of tea – Hand picked reads from the week from our Curation Team.

If you already have an account with Cronycle then you will automatically receive this (unless you have opted out), if you do not have an account with Cronycle and would like to subscribe, then you can do so here on our website.

SundayBest_Subscribe
On our homepage, you can subscribe to our Curators Sunday Best email

As mentioned, this is the start of email/ newsletter features that we have in the pipeline so be sure to watch our for future updates in the next coming months. In addition, we will be sending out comms in the next few weeks to manage your preferences (if you are currently subscribed) inline with e-Privacy and GDPR.

Are you an influencer?

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This week we rolled out a new feature update which allows you to identify who is an influencer

Influencers. The word seems to be thrown around so much nowadays, with the likes of influencer marketing as a strategy or celebrities like the Kardashians supposedly impacting Snapchat’s user base and uninstalls. As described by IMB,

An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.”

How does an influencer enhance my content curation experience? As you know, we recently rolled out “topics” which are curated by content from top influencers. We have taken this experience one step further to be more transparent with you about who those influencers are. In your advanced settings, you now have the ability to dictate whether you want that particular feed to be from the top 20, top 100 or a custom score range of influencers. This short video shows you how and where you can find this functionality.

 

In addition, if you are looking for “top trending” content which you may want to post yourself or as part of a newsletter, we have made it easier for you to see what is the most shared content on each article where it says “XX influencers shared”. You can also explore who those influencers were that shared it.

The ultimate question I’m sure you are wanting to know the answer to … How is the influencer score worked out? There’s is a complex algorithm, but the key takeaway that you need to know is that topical influencers are the social experts on a topic within the Cronycle and Right Relevance platforms. The score provides a measure of the social capital earned by an influencer in a topic.

Start Exploring

Slack-GDPR

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With the GDPR soon becoming enforceable (25th may 2018), Cronycle has launched the first-ever GDPR slack community which is aimed at building a community to foster the conversation about the General Data Protection Regulation. By joining the community, you will get content straight to your Slack channel from top influencers as well as our monthly insight reports that we produce on this topic.  You can view our latest insight for January here.

Join the community

Once you have received your invite and agreed to the Terms and conditions you can get started straight away. We have provided top articles on GDPR but also on related topics such Data Protection, Cyber Security, and Privacy. To add any of these topics, simply click on the “Channels” and you will get a pop up to browse the different channels/ topics. We’ve added a quick 20-second video to show you how.

 

 

The final part, as we are building a community we encourage that you invite fellow peers to join the community, this is an open channel so it’s as simple as “+ Invite people” at the bottom of your direct messages, fill in their email and Voila!

We value feedback so if you have any other suggestions on how we can improve the community then please drop us a message. To note, this is the start of the Communities by Cronycle, as we are looking to add more in the coming months.

What’s your topic?

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This week we rolled out a new feature update which allows you to have an enhanced curation experience. Topics.

According to the Oxford Dictionary, Topic; A matter dealt with in a text, discourse, or conversation; a subject. Likewise, according to Merriam Webster, related words subject matter/talking point/idea, point/issue (you get the idea).

Others refer to it as social listening or brand monitoring, but to us, it’s more than this … It’s a completely new enhanced curation experience. Our recent acquisition of Right Relevance means we are able to integrate their AI into our platform and increase the functionality of content being serviced to you. We have a pipeline of new features in the next few releases, but this one we are especially excited about.

A topic you ask, how is this created?

Using our algorithms, cross-referencing people and articles to created top scored influencers on the subject matter, they are then aggregated into an automated feed.

You’ll notice the Discovery section has had a facelift, by this, Topics have a new coloured banner for you to easily identify in your feed, these are red whereas the curated club content which is hand selected by the curators and team have a green banner and still available.

https://vimeo.com/252729122


The advantage of having topics as a feature means you can keep up to date with the latest trending topics or selections by industries, all pre-curated and ready for you. These trending topics are constantly changing and sorted by order of most popular.

This is where it gets really special, if you have logged in with an email address, you can also connect a Twitter account to see even more personalized content. Tried and tested, these really are influenced by your activity on Twitter. This is the button to look for to make it happen;


As always, let us know if you have any thoughts on other topics or features to enhance!

Not another collaboration.

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Collaboration. “The action of working with someone to produce something”

One of our key values, not only attached to our product but also our culture featuring an international team of 12 nationalities across 4 time zones. How can you make this work effectively with  the help of technology directly impacting the way teams are engaging  today? Without surprise, the hottest job title on trend currently is  “Digital Nomad” – defining people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner. Such workers often work remotely from foreign countries, coffee shops, public libraries, co-working spaces, and recreational vehicles. So much for a trend though, it’s been predicted that by 2035, over 1 billion people will be working this way. Without doubt, this life isn’t for everyone, but I’m confident we have all been through office space transformations with hot-desking and remote working all very 2005.

With more tools becoming available to encourage collaborative working, we see the likes of GitHub and Slack improving efficiencies, and at a rapid pace and scale. We, as employers or employees, are working smarter and more on the go than ever before. Is there a skill for Alexa to do it? The only thing that remains the same is that  we all have the same amount of time in a day, and there is no way to get more of it. It doesn’t matter how successful or wealthy one is – we are all capped at 24 hours per day.” as quoted by The Entrepreneur.

In the way technology makes us evolve as humans, it also encourages us to shape and adapt our products. As a result, we’ve rolled-out the largest update on “Boards”. Think of a board as an enriched collaboration space online, that enables you to work on specific projects with your team and to keep track of  notes, files, articles and everything in between. Roll this up with our Chrome extension clipper. This lets you clip the content directly from the web and continue collaborating as such with tagging and commenting straight to the Boards. It has never been easier to consolidate!. As Pokeshot rightly mentioned, “Find and use tools that integrate, so your employees can find everything in one place”.

Get Better Insight from Collaboration with Cronycle

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yammer usersThe team here at Cronycle believe collaboration is not just chatting. Collaboration is when communication, content, and information become insight. We want to go beyond being an enterprise social network and give our users a better option to collaborate.

Millions of organisations continue to look for ways to improve how they share information with their colleagues. By switching to Cronycle, Yammer users can get more insight from workplace collaboration. Invite your team today to start sharing and collaborating on information that is important to your work.

By switching to Cronycle you get:

collaboration   Collaboration

             Work in teams across your organisation in dedicated spaces for projects.

one_platform   From one platform

             Upload, save, comment, and annotate on content and information.

content boards

quality_insights   Quality Insight

             Collaborative insight from content to help you make decisions.

discovery   Discovery

             Create news feeds with search queries that are relevant to you and your team.

stay_conected   Staying Connected

             Work from our iOS app and save content on-the-go with our Content clipper.

engagement in Cronycle web and iOS

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Become A Cronycle Blogger

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Guest blog for Cronycle

Cronycle is looking for guest bloggers to contribute to our dedicated audience of marketers, researchers, and analysts. We love to collaborate and guest blogging is great a way to network and share your expertise with others. Together we can give readers fresh ideas, and perspectives. 

What we stand for

We are dedicated to taking the noise out of mass media and providing content that matters most to our audiences. We believe that curation, collaboration and technology can help us achieve that. 

What we are looking for

We would love to hear your content ideas. We like topical posts, how-to guides and tips on:

  • Workplace Collaboration
  • Content Marketing
  • Research Analysis
  • Future of Work
  • Employee Advocacy and Evangelism
  • Future of Journalism
  • Impact of algorithms or algorithmic filtering

Guidelines

  • Original post (not published any elsewhere in the last 3 months)
  • 800 words minimum
  • If you’re keen to produce an infographic, a data-driven opinion piece or have a left-field idea please send us your pitch
  • Please send us any examples of previously published work

Benefits of Writing for Cronycle

  • Content published to our audience
  • Shared with our newsletter subscribers 
  • Regular Contributors will have their articles featured in our in-app Discovery section for users to subscribe to
  • Pro-package discount; use Cronycle to help you write epic content and collaborate with the other Contributors

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RSS feeds: Personalise your trusted source library

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Personalised you trusted source library with a free account: Add RSS feeds to your library

We are excited to announce a brand new feature for our free users. Now everyone can add individual RSS feeds to their Cronycle account. This means you will be able to personalise your trusted library of sources and create highly targeted Custom Feeds.

Cronycle is a content research platform. We believe in making it incredibly easy for our users to gather information from the web and create actionable intelligence.  creating Custom Feeds which are relevant for your research purposes, and then collaborating with a small team to get insight and intelligence from these feeds.

How will this help with my research?

Our custom feeds are powered by the feeds that publishers produce through RSS feeds and articles from Twitter feeds that you follow. In order to get our users started, we provide them with a list of 240 publisher feeds that come from international sources on a variety of different business and cultural areas.

However, we now recognise that isn’t enough for our free users, and in order to fully see the power of custom feeds they want to be able to add their trusted sources. So we have opened out the ability to add individual RSS feeds either via the Webapp, your mobile phone or the Chrome and Safari content clipper.

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Click here to learn more about creating a library full of your trusted sources

Or perhaps you want to learn more about creating the perfect news feed

To learn more about the benefits of creating your own algorithm and getting out of your social media echo-chamber then take a look at this article

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Publish Directly to WordPress with Cronycle

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Cronycle WordPress integration

As you may already know, you can embed your news feeds (collections) directly to your WordPress site, which is great for having a continuously updating feed which keeps your readers informed.

Today, we are excited to announce a new integration with WordPress. You can send drafts of new articles and posts directly to WordPress from Cronycle boards.

We understand that many of our users are using Cronycle to research new ideas and find articles which give credibility and authority to their new posts. Now, when you are writing and editing a new note on a Cronycle board, you can draft a post to send to WordPress.

[quoter color=”jeans”]Send a WordPress post direct to your site from Cronycle boards![/quoter]

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How to publish to WordPress from Cronycle

When you write a note on a board, you’ll have the option to create a draft for WordPress.

Save Note To WordPress

In order to send a draft to WordPress simply enter the heading and press create note ready for WordPress. To schedule your post you should enter a desired time and date, this is optional.

Save to WordPress

Once you have hit ‘send to WordPress’ the following modal will come up:

Cronycle WordPress integration

You will have to enter your WordPress URL (remember to include the http:// or https://), and your WordPress username and password. Then press ‘Send Draft to WordPress’.

Then you’ll see the draft of the post appear in your WordPress.

Screen Shot 2016-03-04 at 12.34.12

We’re really excited about getting feedback about this new integration! We’ve developed it so our users can facilitate their content production process. Please contact us with your feedback and let us know what you think!

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