Content curation is the act of discovering, gathering and presenting content that surmounts specific subject matter. It has long been a key aspect of marketing strategies.
Nearly 82% of marketers curate content, and 16% curate content on a daily basis. It is evident that content curation is a paramount facet of marketing efforts everywhere.
The act of selecting, preserving and archiving content assets are important steps in the content research life-cycle and allows for content to be reused and recycled.
Content curation in other words, is a form of content research carried out by subject experts and presented in a way that informs and provides educational value.
The act of selecting, preserving and archiving content assets are important steps in the content research life-cycle and allows for content to be reused and recycled
Why content curation matters for content research
The abundant stream of information we receive every day has resulted in people feeling smothered by digital content.
We believe that experts can disrupt this overwhelming content. They do this by picking the best articles and information.
The act of discovering, gathering and presenting information with a new perspective gives true value to readers. This is what experts do every day. It is the starting point in which readers, audiences, and consumers can begin their own research.
How Cronycle can help with your content curation
We’ve put together a guide on how to curate content. this particular example hones on social media, but it is applicable to any form of content research.