When content marketers and journalists start to research a new article, it is tough to keep all your ideas in one place.
What’s more it takes a lot of time. For a small 500 word blog post, most spend between 1-2 hours simply writing article. For larger pieces which require; interviews, project management, hours spent searching the internet, as well as field research; it’s understandable that posts can take weeks of collective company time.
Marketing leaders like Neil Patel and Joe Pulizzi understand the best content is engaging and of high quality. This goes without saying in the journalist world too.
It’s clear that the highest quality content will be that which has the most research time put in.
The better you understand and research a topic, then clearly, the article you write will be of a much higher quality
Finding, sorting and annotating articles
If research is at the heart of an excellent article, then how much process have you put in place for this crucial element of content creation?
If you’re scratching your head at this question – or you feel like your processes could be better, then you’re not alone.
Which is surprising – because for many other industries, there are many ways to research the creative process. Designers use Pinterest to gather their visual inspiration. Project managers may use a tool like Trello.
But for content marketers, copywriters or journalists, who need to bring together the most relevant articles from the web, highlight relevant sections and create a ‘content mood board’ – these tools only go half way.
Draft, get feedback and draft again
Hunting, collating and annotating your research can seem like a lonely task. Quite often a person starts the process themselves, and after a lot of work they draft a first version of an article and then ask for feedback from other members of the team.
But when you’ve put a draft together, you’ve already travelled a long way down the road. Which means that when you get feedback at this stage you have to throw away a lot of the work and start again.
We believe that you should ask for feedback from the experts in your team before you’ve actually started writing the piece.
Asking for feedback after you’ve written a first draft is wasting you so much time!
When collaborating on research, it’s useful to ask what the best articles are to read on a topic from subject experts, as well as asking for their input and annotation at the research stage. Which means that when you come to write the document, you’ve already got the feedback from relevant experts.
Collaborate on your research for higher quality articles in a shorter space of time
Cronycle enables you to gather all relevant articles on a subject, and then get feedback from your team in one dedicated space.
What are the benefits of a content mood board?
You can expect to save a lot of time – you won’t be copywriting the article before you’re absolutely convinced that your argument is of the highest quality. You also won’t be spending time e-mailing colleagues or subject experts to check what they think – they can get instant access to your work too.
What’s more – you can expect higher quality and more insightful articles along with collated images that benefit from group knowledge.
Getting started is easy
2. Create an account on Cronycle (if you haven’t got one already)
3. Start pinning articles direct from your browser or mobile
4. Add a team member
5. Start finding, sorting and annotating content
Don’t just take our word for it!