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Add Expert Curated Content to Your HubSpot Email Newsletters with Cronycle RSS Feeds

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Cronycle makes it easy to share expert, curated content with key audiences and stakeholders without having to juggle multiple tools and platforms. With just a few clicks, you can push authoritative content from your Cronycle boards directly into newsletters, blog posts, emails, social media, and countless other channels.

Cronycle makes it easy to quickly create an RSS feed from any Cronycle board and push curated content into HubSpot for automated, insights-rich email newsletters that can be delivered to audiences on an ongoing basis. Set it up once (it only takes a few minutes), and educate your audiences every month, every week, or every day…with no additional effort on your part!

In this tutorial, you will learn (1) how to create an RSS feed for any Cronycle board and (2) how to use that RSS feed to create automated email newsletters delivered through HubSpot.

Cronycle boards are an easy way to collect content you want to share

Cronycle boards are the best place to collect and organize content ready to share with your audiences. Sharing and publishing is practically seamless with Cronycle’s built-in collaboration features and dedicated integrations. You can publish content from Cronycle boards directly to RSS, WordPress, Slack and Microsoft Teams, and social media, not to mention countless other channels using Zapier. 

For more information, check out our tutorial about the eight ways to publish content from boards.  

Cronycle board with all the publishing options visible, including RSS

RSS feeds created from boards 

As you probably know, RSS is a standard and nearly universal way to share information. With Cronycle, you can create an RSS feed for every board with saved content. The RSS feed will include every saved article, video, tweet, and Twitter conversation, as well as summaries and titles added by you. (Notes and uploaded files on your boards cannot be sent because they do not contain URLs.) 

An RSS feed is a live feed, so it is permanently up to date and always in sync with your board. When something changes on your board, it will be reflected in the RSS feed. An RSS feed can be used to push information into a variety of applications and channels. You can read instructions about creating RSS feeds from boards in this tutorial. Note: a Pro/Individual or Enterprise account is required to publish to RSS feeds. 

Now let’s look at how to create an RSS feed from any Cronycle board.

How to set an RSS feed from any board

From the board you wish to share as an RSS feed, click on the Publish button near the top right. You’ll see a dropdown with several options for ways to publish.

Click on RSS Feed, and then click on Set up Publishing to RSS to start the setup wizard.

Step 1 – Set content to publish

You have two options for specifying when content will be sent to the RSS feed: 

  • Option 1 – Send once content is editor approved (default). We recommend this option because it lets you enrich and check your content before it is published. By choosing this option, you can ensure that you send exactly which content you want and when you want to send it. You can also ensure that content isn’t sent until any desired summaries and notes are added.
  • Option 2 – Send as soon as content is saved on board. If you choose this option, each time you save a piece of content to the board, it will be sent immediately and automatically to the RSS feed. While automation and timeliness are benefits, keep in mind that you may miss the opportunity to include summaries and tags. And while the RSS will always be up to date, RSS readers do not fetch updated content automatically, so if you add a summary or tag later on, those additions will not be included with content that was sent to the RSS feed earlier. 
Panel to publish a Cronycle board as RSS, with first step visible - content filter

Step 2 – Set order of content 

Next, set the order in which you want content to be sent: 

  • Option 1 – By date pinned to your board (default) 
  • Option 2 – By date originally published 

Note that regardless of which option you choose, content in the RSS feed will be listed chronologically with the newest content always listed first. 

Panel to publish a Cronycle board as RSS, with second step visible - order of content

Step 3 – Don’t protect access with password

At this time, Hubspot does not support password protection for RSS, so you must keep the answer as: No.

Panel to publish a Cronycle board as RSS, with third step visible - no password

Step 4 – Review & confirm

Review your selections, and if you are satisfied with the setup, click Start publishing. You’ll see a confirmation message and the URL of your RSS feed will be displayed. Success! 

Panel to publish a Cronycle board as RSS, with fourth step visible - review and confirm

At this point, you will want to copy the RSS URL. Remember, each board has a unique RSS URL. It can take about five minutes for new content to appear in the RSS feed (and maybe a bit longer if you use an RSS reader), so be patient, and consider testing the URL link in Chrome or Edge first to ensure content is appearing in the feed. 

With the live RSS URL for your board, you are now ready to set up automated emails in HubSpot. Here’s how you do it.

Creating automated emails in HubSpot using your Cronycle RSS feed URL

The instructions for using your RSS feed to create automated emails in HubSpot are simple, regardless of whether you are using the updated classic editor or the drag and drop editor. To import content into Hubspot via RSS, Hubspot requires that you have a paid account. From there, follow these steps: 

  • In your HubSpot account, navigate to Marketing > Email
  • Click Create email
  • In the dialog box, select Blog/RSS as the email type. 
Hubspot interface: types available to create an email
  • Select External blog and insert the RSS feed URL.
Hubspot interface: select an RSS feed and add the link from Cronycle
  • Select an email template. You are now in Hubspot’s email editor.
  • In the box labeled Edit or by clicking on the RSS content area automatically added (edit email body), you can see a left panel where to specify how feed items are displayed and in what order. Options relevant to Cronycle content are: Title, Author, Publish Date/Time, Summary, and Post Link. (Note: Featured images are not yet supported). At any point, you may send out a test email to verify the content has been added and how it will ultimately appear to recipients. If your Cronycle content is not showing within Hubspot’s Email Editor, go back into Cronycle and make sure you have new (editor approved) content displaying in your Cronycle board. In Hubspot, you can select the maximum number of RSS content items to be displayed in each email newsletter.
Hubspot interface with the editor: options on the left, content samples in the middle
  • Adjust the settings in the Settings tab (from, sender address, subject, etc). You can even make it use the latest RSS entry headline as the email subject line.
Hubspot interface: edit subject and preview text in settings
  • In the Send or schedule tab, specify the list or recipients, how often you want RSS emails to be sent and at what frequency (daily, weekly, monthly), at what time of day, and what day of the week or month.
  • After reviewing your RSS email, and when you are ready to send, click Review and Publish.

Now, your RSS email newsletter will be available to send to your subscribers on a regular basis as new content is added to your Cronycle board (and RSS feed). Remember to continue adding new (approved) content to the Cronycle board you set to publish from.

Section of a news email with content and summaries from Cronycle, sent via Hubspot

For additional instructions on how to set up emails in HubSpot, including how to create a subscription form for your blog, import email contacts, and create an email template, visit the HubSpot instruction page: Set up an RSS-to-email blog subscription for an external blog.

Delivering unique, timely, and relevant content is key to driving audience engagement and growth. With Cronycle and HubSpot, you have an effective and efficient way to continuously engage your audiences with fresh, authoritative insights that inspire action. 

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