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Guest brief: Brexit 2016: Insights Analysis

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Guest post from John Swain using Right Relevance data to analyze the Brexit conversations on Twitter in 2016.  The report produced (linked below) visualizes and maps those conversations along with other analysis in the form of graphs and charts.

Brexit on Twitter Week Ending 21st May
Part one of two;

Source Link: https://medium.com/@swainjo/brexit-on-twitter-week-ending-21st-may-899adf320ba8

 

Brexit on Twitter Week Ending 21st May

Part one of two, part two here:

Overview

The following analysis uses social network analysis methodology created by Right Relevance – more information in this post.

The network map of the Twitter conversation during the week shows the a clear polarisation as might be expected.

Here is the visualisation of the conversation based on ReTweets.

The colours show communities of users detected by machine learning algorithms. At this level just a simple split between Leave & Remain is detected.

A slightly more nuanced version shows various sub communities within these two main groups.

A very different picture of the conversation emerges if the connections include Mentions and Replies as well as Retweets.

Here is the network map including Mentions which shows that there is a significant amount of conversation between the two groups whilst still a clear separation of the two main positions.

There is a contrast between the two sides in terms of the volume of communication. However, there is also a very significant difference in the type of communication.

That is illustrated in the following network map.

Here you can clearly see that the Leave side is made up of fewer major influencers with a large and noisy following of users simply echoing those major players.

The remain side is made up of a much larger number of important Users with much less noise and a more sophisticated interaction between a diverse collection of interests.

Tables of Performance

The following tables show which Users have been the most influential on Twitter during the week ending 21st May.

Overall

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Vote Leave

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Remain

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If you are interested in using our data under an Attribution CC-By license to write a report, please contact us.

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