It’s that time of the week again! Below you’ll find a collection of recent articles on topics of interest to market & competitive intelligence teams, product marketers, content marketers, and others involved in corporate strategy and GTM functions – discovered and curated thanks to the Cronycle app. Brands and thought leaders are really into the swing of content sharing, so lots to see again this week – let’s dive in!
As always, the content that you see here was found and collected using Cronycle. If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.
by The Express Wire | digitaljournal.com | 2 Expert network shares
Getting to know B2B marketing better? Here are 6 things to keep in mind when targeting businesses, not just customers.
by Expert Panel | forbes.com | 2 Expert network shares
B2B marketing keeps edging closer to using – and needing to use – B2C tactics. Instagram is a great example. B2B companies can use the image-based social media platform to reach customers, nurture them, and better understand what interests them.
by Tom Shapiro | stratabeat.com | 1 Expert network share
Even within marketing groups – and especially across the rest of the business – content development doesn’t always get recognized for its difficulty or complexity. Truth is, good copywriting is hard, and good SEO copywriting goes beyond that. Learn the ins and outs of getting your point across AND ranking well in your SERP.
by Flori Needle | blog.hubspot.com | 28 Expert network shares
HubSpot found out a lot about where marketing leaders heads are at in a recent survey of 1,067 professionals. Here are 23 stats from that report that can help you understand what your peers (and competitors) are focusing their strategies on.
by Christina Kearney | marketingprofs.com | 5 Expert network shares
Buyer reviews are high value for B2B buyers looking to add functionality, automation, and so on to their processes. But, for marketers, B2B buyer reviews can be a goldmine of insights.
by Andrea Cruz | searchengineland.com | 38 Expert network shares
Struggling with Google ads as a B2B marketer? Here are some practical tips on wrangling the platform to do your bidding (no pun intended).
by Nikola Sekulic | ppchero.com | 6 Expert network shares
Evergreen content is gold – but it can be hard to come up with new ways to leverage the wealth of content you already have. However, there are good reasons – and great possibilities – in repurposing that old content.