We’re back with another week of discovered content that you don’t want to miss. We’re deep into Q3 and content producers have hit their stride, so there is a ton of great, valuable thoughts and ideas out there – so let’s jump right in!
As always, the content that you see here was found and collected using Cronycle. If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.
by Constantine Von Hoffman | martech.org | 9 Expert network shares
Given constant talk of recessions and economic impacts, it might be surprising to hear that B2B marketers are increasing budgets, not slashing them. But that’s what a new report from Wpromote uncovered, as well as a lot more.
b2bmarketing.net | 2 Expert network shares
Personas are incredibly helpful at narrowing in on messaging, positioning, and more. But B2B marketers need to remember what their B2C counterparts learned a long time ago – personas are a guide, but their buyers are people.
by Matt G. Southern | searchenginejournal.com | 20 Expert network shares
Thinking about adding influencer marketing to the mix? According to a TopRank Marketing blog report, B2B marketers see a great deal of success leveraging influencers. (And here’s a pro tip – Cronycle is great for both finding B2B influencers and for following and monitoring the influencers that you work with).
by Ann Gynn | contentmarketinginstitute.com | 36 Expert network shares
We frequently focus on what’s working and not with your content – are blogs resonating? Are emails getting opened? Are people downloading premium pieces of content? Sometimes, though, we forget that the teams making that content are important and need attention too.
by Rita Theologi | foleon.com | 6 Expert network shares
You’ve set up your content funnel, but to your dismay it’s just not producing the results you were hoping for. Why is that? That’s the big question that this post wants to help you solve.
by Lane Ellis | toprankblog.com | 12 Expert network shares
Hiring is like a roller coaster right now. We’ve migrated from the Great Resignation to the Great Reshuffle to companies pulling offers after making them to layoffs to more hiring. One thing that’s always good for employees – both those looking for a job and in getting people interested in your open roles – is continuing education. Here, you’ll find several social media training programs that are free and will help you polish your social media skills.