Welcome back to our favorite reason for Mondays – the weekly wrap-up from Cronycle! We’ve seen a bit of a slowdown in content publication this last week, likely due to summer holidays this month. Still, there is lots of great and informative information to be uncovered if you know where to look. All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful market intelligence discovery platform.
If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.
5 B2B Marketing Tactics to Drive Pipeline in a Recession
by Christine Polewarczyk | pathfactory.com | 1 Expert network share
Things are getting a bit shaky, financially speaking, and organizations are looking at strategies to survive during a recession. Of course, marketing, and especially B2B marketing, look significantly different than they did during the last recession. What are the tactics modern marketers should employ now to keep the pipeline healthy?
Google’s May 2022 Core Update
by Kayle Larkin | searchenginejournal.com | 18 Expert network shares
Any time there is a core update from Google, digital marketers have their hands full. What was the impact of the May update? What should you be checking for on your own properties?
The 2022 State of AI in Marketing
by Dom Nicastro | cmswire.com | 17 Expert network shares
AI is gaining dominance in marketing as it becomes more and more accessible to smaller enterprises and even startups. The results of a recent survey from the Marketing AI Institute and Drift can give you an idea where on the Marketing AI use spectrum you and your organization sit.
It’s Time to Kick the Leads Habit
forrester.com | 8 Expert network shares
Well, it’s official – the big analysts are now discussing whether or not MQLs are still useful or have been twisted to the breaking point. Listen in to this podcast episode to see which side of the debate Forrester falls on.
Should Engagement Really Matter to Marketers Anymore?
by Jodi Harris | contentmarketinginstitute.com | 2 Expert network shares
Engagement can be a touchy and complex subject, especially when reporting performance. Somewhere in our rush to find a way to measure the value of social media in business terms, the core of the term was misplaced. Is engagement transactional? Or is it a step on the path to gaining a customer?