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Millennial B2B Decision Makers Study, Passion Proves Key for Influencers, and Twitter’s New CoTweets
by Lane Ellis | toprankblog.com | 18 Expert network shares
If you still think of Millennials as kids just out of college, I have some shocking news for you. The upper age of Millennials is 41. This study will help you better understand them as buyers and decision-makers in B2B roles.
by Aquibur Rahman | martech.zone | 5 Expert network shares
Despite frequent reports of its death, email remains one of the most powerful tools in a marketer’s toolbelt. How can you make your emails better (and more effective)? Try adding some interactivity to your messages.
by Lawrence Chapman | productmarketingalliance.com | 1 Expert network share
Ready to benchmark and align? PMA’s 2022 State of Product Marketing Report has arrived.
by Eduard Klein | convinceandconvert.com | 16 Expert network shares
Ah, the challenges of content marketing – good content strategy and execution take time, and there are a limited number of content marketers and writers – whether you’re talking about in your company, your field, or just in general. So, how do you scale your content and maintain your quality?
by Ann Gynn | contentmarketinginstitute.com | 75 Expert network shares
While I don’t agree 100% with some of the comments in this piece – for example, some audiences use acronyms regularly, like developers, and not using them would hurt your credibility. But many of the words on this list have hit that tipping point between useful and jargon, and it’s probably time to retire those that have been so overused they have lost meaning.
by Jordan Friedman | contently.com | 9 Expert network shares
It’s an oft-repeated fact – it’s more cost-effective to keep the customers you have than acquire new ones. Ensuring customer success means post-sale support, but to be scalable that can’t be left entirely on your customer success team – content offers a self-service option that expands your post-sale capabilities.
by Elisabetta Severoni | doxee.com | 2 Expert network shares
Marketing is faster, more complex, and more labor intensive than it ever has been before. Technology is enabling every aspect of business, and marketing is no different – get a quick primer on what MarTech is and the value it can offer your business.