Welcome back to the best part of Mondays – the weekly wrap-up from Cronycle! This week’s mix includes sales enablement advice, B2B influencer trust building, and some advice from our favorite football (soccer) manager, and more. All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful market intelligence discovery platform.
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by Christina Newberry | blog.hootsuite.com | 16 Expert network shares
Social media is an important channel for awareness and advocacy and offers benefits for the other steps on the customer journey as well. Despite its importance, some content takes off like a rocket, while others fall flat. What are the best ways to create social media content for your organization?
by Roman Aquila | b2bmarketing.exchange | 1 Expert network share
Here’s two topics that are on the tip of many people’s tongues – Ted Lasso and ABM. Sure, the folksy advice and down-home humor of our favorite football manager applies in many situations, but what does it mean to account-based marketing?
by Dan Oister | sparxiq.com | 1 Expert network shares
Understanding your customer is crucial. That doesn’t mean just knowing their age, salary range, and other demographics, or even what their biggest pain points are. It means also understanding what their buying cycle looks like. If your sales enablement model doesn’t align with your customer’s buying process, you have a problem.
by Andy Crestodina | orbitmedia.com | 12 Expert network shares
How very meta – it’s a post about roundup posts, listed as one of the items in a roundup post. It’s not a popular format for bloggers to use, but research shows it’s one of the most effective ones. Check out some great roundup post examples – you know, other than this one.
by Joshua Nite | toprankblog.com | 27 Expert network shares
For many B2B organizations, there is little that differentiates them from a competitor. Customer service has become a major influencing force for buyers. Trust is as well. So, how does a B2B brand leverage influencer marketing to establish – and maintain – trust?