Cronycle - Weekly Spotlight Banner - June 20 2022

B2B influencers, marketing alignment, and what you need to know about CABs – This is the weekly wrap up for June 20, 2022

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Here it is – Cronycle’s wrap up of posts useful for market and competitive intelligence professionals, product and content marketers, sales and sales enablement teams, and anyone else interested in GTM topics that you might have otherwise missed! 

As always, the content that you see here was found and collected using Cronycle. If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.

Four Ways B2B Influencer Content Marketing Builds Better Marketing Reach & ROI

by Harry Mackin | | 25 Expert network shares

We’re well beyond the time when “influencer marketing” means getting a Kardashian to post about your product on Instagram. For B2B businesses, it means finding experts on a topic relevant to your product – something several Cronycle customers use our platform for – and getting them to share your products and services with their smaller, but highly interested audience.

by Rachel Vandernick | | 12 Expert network shares

Content is just as important in retail marketing as it is for any other team. If you’re looking for fresh ideas for your retail content, look no further than these 11 suggestions.

What you need to know about customer advisory boards

by Dean Lindsay | | 2 Expert network shares

Customer advisory boards – or CABs – are a wealth of information. This method of primary research gives product marketing managers insight into what it is about a product that resonates best with those that use it most and helps product owners set roadmaps that meet customer needs.

How to make your B2B marketing more creative

by David McGuire | | 5 Expert network shares

B2B marketing has come a long way in the last decade. We’ve moved beyond user unfriendly sites and clunky faux-ecommerce experiences to slick, B2C quality web presences and streamlined online purchasing. It’s time to welcome the creative into B2B.

5 steps to overcome internal marketing team non-alignment

by Anton Buchner | | 2 Expert network shares

The fastest way for a group to get to a goal is for everyone to know what that goal is and all head in the same direction. However, marketing is a complex beast, and it can be challenging to get everyone moving together. Before you worry about attribution, channels, and marketing mix, you need to get your marketing team aligned.

How to Use Lead Nurturing Content to Close Sales

by Brittni Kinney | | 1 Expert network share

Content marketing doesn’t stop when an MQL becomes an SQL. Instead, sales enablement content can be a key ingredient in lead nurturing and increased win rates for the sales team.

An Inside Look at the Forrester B2B CX Index

by Kelly Lindenau | | 1 Expert network share

Just like Pantone gives us the color of the year, it seems as if analysts and marketers always have a buzz word of the year. This year’s buzz word? Customer experience. Sure, it’s not a new phrase, but we’re certainly hearing it a lot more. That’s likely to increase now that Gartner has unveiled the CX Index score.

by Lissa Duty | | 3 Expert network shares

Need a quick boost to your site’s SEO? Try these 5 strategies specifically targeted at rapidly bumping you up in keyword searches.

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