Cronycle - Weekly Spotlight Banner - June 27 2022

Getting started with ABM, supporting sales, and programmatic ads – This is the weekly wrap up for June 27, 2022

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Welcome back to the weekly wrap-up of content for market intelligence, product marketing, competitive intelligence, content marketing, sales enablement, and more! All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful platform.

If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.

A Complete Guide to Mastering B2B Programmatic Advertising

by Alex Macura | | 10 Expert network shares

Programmatic ads – letting an algorithm define where your ad dollars are best spent – can be a B2B marketer’s best friend and the key to hyper-segmentation. Get a handle on how to get started with programmatic in this guide from Search Engine Journal.

The importance of reducing customer cognitive load

by Charley Gale | | 1 Expert network share

Typically, we think about cognitive load in terms of our work or the decisions we need to make in our day-to-day lives. But are you considering the cognitive load you may be putting on your customers? Make your product easy to use (and easy to buy) to optimize the customer experience.

How to Get Started with Account-Based Marketing

by Bonnie Crater | | 1 Expert network share

ABM appears to be the darling of the hour – it’s hard to look for information on marketing and not see someone touting the benefits of account-based marketing. If you’re considering ABM, here’s a guide to phasing in the strategy.

Implications for B2B Influencer Marketing

by Lane Ellis | | 20 Expert network shares

Influencers can play a big role in a B2B marketer’s strategy. Working with topical experts, a brand can reach a highly relevant audience that may never have seen their product otherwise. To get the most out of the partnership, though, means effectively promoting the influencers you partner with and their content. Instagram is making that easier with enhanced tagging features.

A Framework for Follow-Up Emails Buyers Can’t Wait to Share

by Nate Nasralla | | 3 Expert network shares

“How will this help my buyer get their job done today?” That’s the question this article suggests for evaluating where to start with follow-up emails. Instead of automated bumps when you’re looking at high-value sales, getting the sale later starts by looking at what value you are bringing to a prospect today.

Five Ways Marketing Can Support the Sales Process to Maximize Growth

by James Boreham | | 6 Expert network shares

Marketing and sales are symbiotic, with different techniques and strategies that are meant to ultimately achieve the same goal – get buys in the proverbial door and convert them into customers (and hopefully advocates). Marketing can be the sales team’s best friend – and here are 5 ways they can support the sales process for growth.

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