Welcome back to the weekly wrap-up of content for market intelligence, product marketing, competitive intelligence, content marketing, sales enablement, and more! All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful platform.
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A Complete Guide to Mastering B2B Programmatic Advertising
by Alex Macura | searchenginejournal.com | 10 Expert network shares
Programmatic ads – letting an algorithm define where your ad dollars are best spent – can be a B2B marketer’s best friend and the key to hyper-segmentation. Get a handle on how to get started with programmatic in this guide from Search Engine Journal.
The importance of reducing customer cognitive load
by Charley Gale | productmarketingalliance.com | 1 Expert network share
Typically, we think about cognitive load in terms of our work or the decisions we need to make in our day-to-day lives. But are you considering the cognitive load you may be putting on your customers? Make your product easy to use (and easy to buy) to optimize the customer experience.
How to Get Started with Account-Based Marketing
by Bonnie Crater | fullcircleinsights.com | 1 Expert network share
ABM appears to be the darling of the hour – it’s hard to look for information on marketing and not see someone touting the benefits of account-based marketing. If you’re considering ABM, here’s a guide to phasing in the strategy.
Implications for B2B Influencer Marketing
by Lane Ellis | toprankblog.com | 20 Expert network shares
Influencers can play a big role in a B2B marketer’s strategy. Working with topical experts, a brand can reach a highly relevant audience that may never have seen their product otherwise. To get the most out of the partnership, though, means effectively promoting the influencers you partner with and their content. Instagram is making that easier with enhanced tagging features.
A Framework for Follow-Up Emails Buyers Can’t Wait to Share
by Nate Nasralla | saleshacker.com | 3 Expert network shares
“How will this help my buyer get their job done today?” That’s the question this article suggests for evaluating where to start with follow-up emails. Instead of automated bumps when you’re looking at high-value sales, getting the sale later starts by looking at what value you are bringing to a prospect today.
Five Ways Marketing Can Support the Sales Process to Maximize Growth
by James Boreham | marketingprofs.com | 6 Expert network shares
Marketing and sales are symbiotic, with different techniques and strategies that are meant to ultimately achieve the same goal – get buys in the proverbial door and convert them into customers (and hopefully advocates). Marketing can be the sales team’s best friend – and here are 5 ways they can support the sales process for growth.