Welcome back to the best part of Mondays – the weekly wrap-up from Cronycle! This week’s mix includes advice for remote workflows for product marketing managers, answers around content marketing leadership, and more for market intelligence, sales enablement, and others. All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful market intelligence discovery platform.
If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.
Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey – The Point
Howard J. Sewell | spearmarketing.com | 1 Expert network shares
The buyer’s journey typically represents 3 phases that a potential customer progresses thru – Awareness, Consideration, and Decision. Even if you add on the two later phases that some models do, those first 3 phases are core. But, in B2B, and especially in tech marketing in the B2B space, we’re often stuck with a problem – we need to build awareness of the problem, solution, and our products, but we also need to get to qualified leads as quickly as possible. Can you really shortcut the B2B buyer’s journey to get to motivated buyers quickly?
Who should be involved in the persona process?
Byrony Pearce | productmarketingalliance.com | 1 Expert network shares
Building personas is a crucial task for multiple roles in an organization (something we’ve explored ourselves in the not-too-distant past). If you’re getting started creating stakeholder personas – or getting ready to update the ones you already have – it may be time to also re-examine who should be involved in the process.
How Can a Fractional Chief Content Officer Level up Your Content Marketing?
Erika Heald | erikaheald.com | 3 Expert network shares
For small businesses, startups, or those just getting started with content marketing, a Chief Content Officer probably doesn’t make a lot of sense. That doesn’t mean that there isn’t a need for experienced strategy and leadership in your content marketing, though. If that’s the case, it might be time to bring in a fractional content marketing leader.
4 Strategies to help marketing teams improve workflow and collaboration
Chris Wood | martech.org | 15 Expert network shares
While some of us love remote work – myself included – others push back on the idea and have celebrated the recent return to the office. There is that gap, however – those that would like to love remote work because of the freedom and flexibility it offers, but don’t feel like they are quite as effective when they aren’t with their team. If that’s the case, it might be time to update your workflow and collaboration for your marketing team.
23 of the Best Personalized Email Examples
Jana Rumberger | blog.hubspot.com | 9 Expert network shares
We’ve all heard the stats about how valuable both email marketing and personalization are. Even if your email marketing is humming along, it’s a good idea to check some examples and see what’s working for other businesses. A little boost can make a big difference.
All Roads Lead to Measurement: How to Future-Proof Marketing
renegade.com | 1 Expert network shares
When it comes to marketing – and in particular, B2B marketing – there is no one size fits all measurement. There is so much that goes into measuring performance, plus there is the fact that the exact same numbers will have different meaning to different people, depending on their goals, purpose, and product. But measurement is still key – check out the podcast or read the transcript from top CMOs on their own evolution of marketing metrics.
4 technical SEO issues auditing tools won’t show you
John McAlpin | searchengineland.com | 36 Expert network shares
A lot of the time it feels like SEO is part strategy, part science, and part psychic ability. Many of us rely on SEO auditing tools to uncover where we can improve, but they aren’t foolproof. There are a few technical SEO issues that evade the tools – knowing what they are lets you look at them, and correct them, yourself.