Here it is – Cronycle’s wrap-up of interesting and insightful posts for market and competitive intelligence professionals, product and content marketers, sales and sales enablement teams, and anyone else interested in GTM topics.
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Everything is Measurable in Marketing
By Christopher Penn | martech.org | 8 Expert network shares
In this piece, the author takes a controversial but – for a numbers and measurement geek like me, comforting – view of metrics in marketing. Instead of saying some things can’t be quantified, Mr. Penn takes the stance that, in fact, 100% of marketing can be measured.
The Great Acceleration
By Dan Gliatta Cargo Llc | b2bmarketing.net | 3 Expert network shares
Consumer behaviors – even B2B ones – have massively changed in the last two years. Those shifts have forever changed marketing and how we deliver the customer experience.
Why it’s time to reset our expectations about brand loyalty
By G. David Dodd | mycustomer.com | 10 Expert network shares
There has been a lot of buzz about brand loyalty, millennials, and Gen Z where consumer brands are concerned. It turns out, brand loyalty is shifting in the B2B world, too, but maybe not in the ways you’d expect. Thanks to a recent survey, we can get a clearer picture of what’s going on in the minds of B2B buyers.
From product marketing to competitive intelligence
By Charley Gale | productmarketingalliance.com | 1 Expert network shares
In the latest episode of The Product Marketing Life podcast from the PMA, we hear from a former product marketer who has made the shift to competitive intelligence, and why he feels that’s a natural progression.
Qualitative vs quantitative research
By Emma Bilardi | productmarketingalliance.com | 1 Expert network shares
Both qualitative and quantitative data are important to product marketers, M&CI, and more. What’s the difference? And what are the benefits of each?
Five Content Marketing Trends to Watch Out for in 2022
By Stas Pamintuan | thedrum.com | 8 Expert network shares
Executives have started to sit up and take notice of content marketing and are naming it a key strategy. What are the trends that will be keeping your content marketing fresh and relevant in 2022?
20 Digital Marketing Ebooks Marketers are Reading in 2022
By Kayla Carmicheal | blog.hubspot.com | 18 Expert network shares
eBooks are a mainstay of learning something new and targeted in your industry – and marketing is no different. This week our roundup includes a roundup of the marketing eBooks you don’t want to miss.
