Here it is – Cronycle’s wrap-up of interesting and insightful posts for market and competitive intelligence professionals, product and content marketers, sales and sales enablement teams, and anyone else interested in GTM topics.
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By Christopher Penn | martech.org | 8 Expert network shares
In this piece, the author takes a controversial but – for a numbers and measurement geek like me, comforting – view of metrics in marketing. Instead of saying some things can’t be quantified, Mr. Penn takes the stance that, in fact, 100% of marketing can be measured.
By Dan Gliatta Cargo Llc | b2bmarketing.net | 3 Expert network shares
Consumer behaviors – even B2B ones – have massively changed in the last two years. Those shifts have forever changed marketing and how we deliver the customer experience.
By G. David Dodd | mycustomer.com | 10 Expert network shares
There has been a lot of buzz about brand loyalty, millennials, and Gen Z where consumer brands are concerned. It turns out, brand loyalty is shifting in the B2B world, too, but maybe not in the ways you’d expect. Thanks to a recent survey, we can get a clearer picture of what’s going on in the minds of B2B buyers.
By Charley Gale | productmarketingalliance.com | 1 Expert network shares
In the latest episode of The Product Marketing Life podcast from the PMA, we hear from a former product marketer who has made the shift to competitive intelligence, and why he feels that’s a natural progression.
By Emma Bilardi | productmarketingalliance.com | 1 Expert network shares
Both qualitative and quantitative data are important to product marketers, M&CI, and more. What’s the difference? And what are the benefits of each?
By Stas Pamintuan | thedrum.com | 8 Expert network shares
Executives have started to sit up and take notice of content marketing and are naming it a key strategy. What are the trends that will be keeping your content marketing fresh and relevant in 2022?
By Kayla Carmicheal | blog.hubspot.com | 18 Expert network shares
eBooks are a mainstay of learning something new and targeted in your industry – and marketing is no different. This week our roundup includes a roundup of the marketing eBooks you don’t want to miss.