Welcome back to the weekly wrap-up of content useful for market intelligence, product marketing, competitive intelligence, content marketing, sales enablement teams, and others in GTM! All of the content in this post was discovered, tagged, and annotated using Cronycle’s powerful platform.
If you’re interested in seeing how Cronycle can help you uncover relevant and timely content, save and collaborate on market and competitive information, and share forward-looking and thought-provoking insights, let us know. We’d be happy to show you how our tool can save you time and increase your communication and engagement with your team and stakeholders.
When is a sales enablement training program needed?
by Charley Gale | productmarketingalliance. com | 1 Expert network share
Buying processes – especially for B2B sales – have become complex and nuanced. Sales teams need support and a deep understanding of the customer to make headway – and sales. But does your organization need a sales enablement training program?
Understanding developer demographics, personas, and segmentation
by Jayne Pooley | developermarketing.io | 1 Expert network share
Developers can be challenging to pin down. Their needs, drivers, and pain points can be vastly different than the typical B2B customer. In this panel discussion from the Developer Marketing Summit from July of 2021, a group of experts discuss how to get into the heads of this elusive buyer group.
The Increasing Importance of B2B Influencer Marketing
by Lane Ellis | toprankblog.com | 19 Expert network shares
As Top Rank preps to release the 2022 State of B2B Influencer Marketing Research Report, they decided to give us all a sneak peek at some of the data and insights from the report.
A list of product manager books: A Twitter thread
by Jason Knight | twitter.com | 8 Expert network shares
In addition to surfacing articles and videos on a topic, Cronycle can also help you discover social media posts that topical experts have found to be useful. Here’s a great example – a Twitter thread listing off some recommended product management books.
What is Interactive Marketing [+ 15 Inventive Examples]
by Clifford Chi | blog.hubspot.com | 29 Expert network shares
Marketing – especially digital marketing – is an ever-changing discipline. Outbound has given way to inbound. TV ads to SEM. Cold calls scripts to email sequences. With each iteration, we marketers get closer to personalization and true understanding of our buyers. Interactive marketing lets potential customers participate in a give and take with the brand.
Why Marketing Leaders are Overwhelmed
by Drew Dinkelacker | marketingprofs.com | 3 Expert network shares
Being a marketing leader is tough – we don’t have the glitz and glamor of our advertising siblings, or the big wins of our sales partners. As this piece points out, we’re generally dealing with the Big Four: Overload, Demands, Frustration, and Fear. But let’s look beyond the problems and wrap our minds around some solutions, too.
10 Essential eCommerce Content Marketing Tactics for 2022
by Shannon Hilson | rockcontent.com | 1 Expert network share
Content – like blogging – is a key tactic across funnels, but especially in awareness. Awareness is crucial for eCommerce. Creating a stellar content marketing strategy can help eCommerce merchants reach the right customers, at the right time, with the right message.
5 Most Important Stages in the Content Marketing Process
by Korir Isaac | sokodirectory.com | 5 Expert network shares
Content is king. That doesn’t mean it’s easy or doesn’t require work. Setting up your content process to make the most of these 5 important stages will help you get the most out of this strategy.
