2017 has been a tumultuous year the world over – not least in technology. Between massive hacks of public and private organisations, the death of net neutrality in America, and the massive (and temporary) upsurge in the value of bitcoin and other cryptocurrencies, 2018 might have a tall bill to live up to. Here are the top five predictions for big tech trends over the coming twelve months.
- GDPR will set in – and many companies won’t be ready
The General Data Protection Regulation of the European Union (including a post-Brexit Britain) is set to kick in on 25 May, 2018. Looking at the report with which we partnered with Right Relevance, we found that the key terms over the past month were largely focused on guides or webinars to help get compliant, or else on companies like Uber which had suffered catastrophic data l0sses due to poor security practices.
This sign of awareness is encouraging, on the one hand: the GDPR attempts to enforce strict punishments on companies which fail to protect personal data of customers, and will enact equally strict restrictions on what processing can be done with that data. At the same time, with just a matter of months to go until the law comes into effect, there’s a danger that companies underestimate how much they need to do to get compliant. Expect more than a few cases of large companies being hit by data breaches, and having to shell out a lot of money for their errors.
2. Hacking attacks will only get bigger
Ransomware attacks like WannaCry – which hit NHS Trusts, amongst other organisations – and Petya/NotPetya showed both the power of hackers (state sponsored or otherwise), and the unpreparedness of major national entities. Even ignoring the GDPR fines, the situation is grim: unless cybersecurity improves, we are likely to see threats to the national grid and other vital infrastructure.
It’s not even just the Russians who we should be worrying about (although given the probability of the second Cold War getting hotter, nothing should be ruled out): the tranches of tools released by Wikileaks dubbed Vault 7 and Vault 8 show that some very powerful weapons designed by the US government are out in the hands of anyone smart and malicious enough to use them.
3. The Cryptocurrency Bubble bursts (maybe)
Perhaps a bit of a cop-out as predictions go, but there is a strange resilience boasted by the cryptocurrency bubble (which experts have long predicted would pop before the end of the year). The abrupt falls in value have put the value of Bitcoin in flux.
There are two possibilities here: the turbulence frightens enough cryptocurrency enthusiasts that they start to sell to try and cash out, or they laugh it off in the belief that bubbles are impossible in cryptocurrencies. Either way, they’ll be confronted by the reality that fewer and fewer outlets accept blockchain based currencies. If that doesn’t change (and there are no clear reasons it will), it gives way to a third possibility: a slow and painful decline as the money of the future goes back to being a curiosity.
4. The Internet of Things will continue to expand…sometimes, too fast
The idea of an internet of things – where everything you own has a tag in it, allowing it to produce data to maximise your lifestyle – is pretty well established in theoretical circles. With Alexa, Amazon’s speakers/personal assistant, we’ve seen this sort of technology starting to make inroads into our homes.
Expect to see a massive expansion of this over the coming year. Between smart watches, shoes, clothing, water bottles, and so on, the amount of data you’ll have to plan your life will be unrivalled by any period earlier. Not that it’s unproblematic: upstart companies may not think your personal data should be as private as you do (especially if they’re quartered outside the EU). There’ll almost certainly be some consumer battles over that in the coming year.
5. Tech Giants will get into more scraps, more often
We live in strange times, where the technology companies battle over content production and distribution. That was what we saw when Google pulled YouTube from Amazon’s Fire TV devices. It’s a not so subtle reminder that whilst the two companies come from very different backgrounds, it’s digital content which they now struggle over. YouTube, once home to cat videos and amatuers, is increasingly moving towards professional content creation with its YouTube Red – the decision to remove this from Amazon is no little snub.
Then again, Amazon is hardly blameless in the debacle, having removed a number of Google products from its store – including Google Home, a rival to Alexa. Given its predominance in the market of online sales, that’s not a symbolic act of aggression. Expect to see this scuffle – and others like it – as the giants of the technology world increasingly overlap in their industries.