trends april 2021

Viewpoint – April 2021 Evolutions in Topics and Expertise Network

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April 2021 Evolutions topics and expertise network

This monthly infographic update shows the evolutions in Cronycle Topics and Expertise Network, for April 2021.

What is a Cronycle Topic?

A smart aggregation of information combining artificial intelligence and human expertise. We analyse content from millions of online sources identified by our expertise network, identify semantics, and surface information relevant to each Topic. Learn more about how Topic work here.

Topics evolutions for April 2021

  • 40,489 Topics with communities
  • 87,375 Topics in total, including locations, events, and alternate forms

This month, we have 330 new Topics. Those worth mentioning include (with number of influencers in the community):

Non Fungible Tokens – 1,644
Sales Enablement – 629
US Open Golf – 85

Why add new Topics?

We create new Topics when our system identifies emerging subjects, when requested by our customers, and to improve clarity of earlier versions.

For this month of April 2021 evolutions, we see two new Topics surface as they gain maturity – Non Fungible Tokens and Sales Enablement. They have both been consolidated so you should see high relevance.

A Non Fungible Token is data stored on a blockchain that can represent a unique digital item, like art. This is timely as the digital artwork market is growing, like we saw in last months record sale by Christie’s.

Sales Enablement is one use case for Cronycle. It is a growing practice and community around enabling sales team with the right tools, information and assets. Definitely one to follow if you deal with sales or marketing.

The last Topic worth mentioning this month is US Open Golf. We used to have US Open as a Topic, which could represent either the Golf or Tennis tournaments. We separated them and worked on disambiguation to have US Open Golf and US Open Tennis as two clear Topics (as well as US Open Cup for soccer).

What is the Cronycle Expertise Network?

When it comes to looking for specific information, the best is to seek out the source that has the most knowledge, expertise and experience on said topic. Many of these experts connect together in loose topical communities, and are constantly being monitored by their pairs. Cronycle users these interactions, in particular in Twitter, to identify influencers and communities that form the Cronycle Expertise Network.

Expertise Network evolutions for April 2021

2,658,541 influencers in our Expertise network.

Where are the influencers?

Top 10 cities in terms influencers in overall expertise network remain the same:

  1. London, UK – 78,698
  2. Los Angeles, CA – 39,557
  3. New York, NY – 37,562
  4. Paris, France – 28,554
  5. Madrid, Spain – 24,321
  6. Washington, DC – 24,033
  7. Toronto, ON – 20,953
  8. San Francisco, CA – 19,320
  9. Chicago, IL – 18,635
  10. Tokyo, Japan – 15,309

Influencer categories

Like in February and March, among the total Expertise Network:

  • 52% are persons (more specifically – 24% male, 14% female, and 14% without gender information)
  • 20% are organizations
  • 28% have no classification

If you want to use the information surfaced by our Topics, learn how feeds can help you aggregate and filter information.

Cronycle Viewpoint, evolutions for April 2021 – Copyrights Cronycle Ltd, 2021

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