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Marketing Content that rises above the noise

Weekly wrap up of market and competitive insights for January 10th, 2022

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With a new year comes new commitments, and we at Cronycle are excited about some of our resolutions for 2022. One of our core values is to help our customers and followers uncover the most valuable information available to them in an ever-increasing sea of noise. We’ll be working hard in 2022 to find new ways to do that.

This blog is one of those ways. Starting today, and publishing every Monday, we’ll share with you a few of the posts we’ve discovered – using Cronycle – that we think will help you be even better at what you do.

So, without further ado, here is our content roundup for January 10th, 2022!

Innovation vs. Incremental Improvement

By Laura Klein | interaction-design.org

The job of product teams is challenging, whether you’re releasing a new product or incrementally improving one that’s already in the market. Research is a key component to success, but agile teams have different goals than those going to launch. In this article, author Laura Klien looks at the gap in research between innovation and incremental improvement and how to approach foundational vs. evaluative research.

Interview with John Knight from Vodfone and BCS

By Giles Colborne | cxpartners.co.uk

It’s easy to think of mobile devices as limiting, but John Knight, User Experience Manager from Vodafone sees the form factor as multi-layered and complex. Mr. Knight points out that innovation often comes from users, which is one reason why being able to research and discover sentiment and uncover product discussion is such an important part of user experience and product management.

The role of artificial intelligence in the future of content

By Geoffrey Bock | searchcontentmanagement.techtarget.com 

For content marketers, the idea of AI assisting and augmenting the content process sounds too good to be true. In some ways, it is. We’re not at a place where AIs can produce great content for us. Geoffrey Bock points out something that we at Cronycle already know – AI can’t replace human intelligence, but it can help. (Find out how we combine human expertise with AI to surface the most relevant content you’re looking for here.)

How to nail your product messaging

By Lawrence Chapman | productmarketingalliance.com

Lawrence Chapman interviewed SurveyMonkey Director of Product Marketing, Sarah Din, about getting to the best messaging to showcase your product, from speaking to your different personas on your website to validate your messaging with research, interview, and testing.

We hope bringing these posts to you have helped you find inspiration and information that you might have otherwise missed. If you’re looking for ways to scale your market and competitive insight activities, Cronycle can help. Book a call with us and let us show you how Croncyle can help save you time surfacing the most relevant content while offering a digital workspace for you to collaborate and share information across your team, your organization, and even with your customers.

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